Fraser Richardson is a seasoned digital marketing consultant and Marketing Specialist at FI Group, with over a decade of experience delivering high-performance, multilingual campaigns across global markets. Fraser specialises in SEO, paid media, campaign strategy, and marketing analytics. He joined FI Group in October 2024, where he supports strategic marketing initiatives to enhance visibility, engagement, and lead generation.

Alongside his role at FI Group, Fraser has operated as a freelance Digital Marketing Consultant since 2019, providing expert guidance on content strategy, PPC, SEO copywriting, and social media for clients seeking measurable ROI.

Prior to joining FI Group, Fraser held roles including:

Paid Media Account Manager at VERB | powered by Croud, managing £90K+ monthly campaign budgets across Google, Meta, TikTok, and LinkedIn for brands such as Creed and the Kerzner Group.
Digital Marketing Director at Savills France and Monaco, where he grew online lead generation by 136% and delivered over €100M in property-related sales via digital channels.
Account Executive at Relevance, a luxury digital agency in Monaco, building strategies for HNW and UHNW markets.
Marketing Internships with National Instruments and Abchurch Communications, developing early expertise in communications and content marketing.

Education:

BA (Hons), Business, Management & Marketing – Oxford Brookes University
– Graduated with First-Class Honours
– President, Oxford Brookes Marketing Society
– Vice President, LGBT+ Society

Languages:

English (Native), French (Professional Proficiency)

Fraser Richardson

FI Group Team

Certifications